Peepu
Brand Identity Design
Peepu is an agri-tech startup that aims to connect farmers and markets via its mobile app.
![](https://thinseed.com/wp-content/uploads/2021/06/Peepu-Logo-1.png)
Peepu’s wordmark is designed to convey trust and a friendly emotion to its target audience. Hence, the letterforms are all lowercase and are uniformly rounded.
![](https://thinseed.com/wp-content/uploads/2021/06/Peepu-Wireframe-1024x595.png)
![](https://thinseed.com/wp-content/uploads/2021/06/Peepu-Pattern-01-2.png)
![](https://thinseed.com/wp-content/uploads/2021/06/Peepu-Pattern-02-2.png)
![](https://thinseed.com/wp-content/uploads/2021/06/Peepu-Pattern-03-3.png)
![](https://thinseed.com/wp-content/uploads/2021/06/Peepu-Pattern-04-3.png)
![](https://thinseed.com/wp-content/uploads/2021/06/Peepu-App.png)
![](https://thinseed.com/wp-content/uploads/2021/06/Peepu-App-Icon.png)
The merging circles in the App Icon signify the collaboration between farmers, middlemen, and end-users. Since all of the operations are handled by Peepu, therefore, its symbol is at the center.
![](https://thinseed.com/wp-content/uploads/2021/06/Peepu-Stickers-1024x576.png)
Social Media Posts
Some of the posts we had designed to promote Peepu’s services.